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Ellafi Federal Credit Union Launches ''Ellafi Kind'' – A Charitable Initiative Empowering Women Throug

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Ellafi Federal Credit Union Launches "Ellafi Kind" – A Charitable Initiative Empowering Women Through Financial Wellness
 
MIDDLETOWN, CT (October 1, 2025) — Ellafi Federal Credit Union is proud to announce the launch of Ellafi Kind, a new charitable arm created to support local nonprofits and initiatives that make a positive impact in our communities. Beginning in early October 2025, Ellafi Kind will further Ellafi FCU’s mission to promote financial equity, entrepreneurship, and economic stability for women—especially those in underserved communities.
 
“Community collaboration is at the heart of Ellafi Kind,” says Robyn Swanson, Co-Acting CEO and Chair of the Ellafi Kind Board of Directors. “By partnering with trusted organizations, we ensure our programs are impactful, culturally relevant, and tailored to real needs.”
 
Ellafi Kind will focus on programs that address the unique financial challenges women face, offering financial literacy education, business mentorship, emergency aid, and community partnerships that foster resilience, independence, and long-term financial health.
 
Last month, Ellafi Kind hosted the Ellafi Kind Giveaway, inviting members to nominate local nonprofits doing impactful work for women and families. Winners will be announced weekly throughout October, highlighting grassroots organizations that embody kindness, resilience, and community spirit. This initiative reflects Ellafi’s belief that small acts of support can lead to meaningful, lasting change.
 
“Ellafi Kind represents more than charity—it’s a commitment to creating real, measurable change in the lives of women,” says Kristen Jensen, VP of Community at Ellafi and Director on the Ellafi Kind Board of Directors. “We’re here to empower, to uplift, and to redefine what financial support looks like for the women in our communities.”
To learn more or get involved, visit www.ellafifcu.org/ellafikind



About Ellafi Federal Credit Union
Ellafi Federal Credit Union is a not-for-profit financial institution dedicated to enriching the lives of its members and communities, with an emphasis on economic resilience and financial independence for women+. As the first credit union in Connecticut with this mission, Ellafi provides innovative banking solutions and personalized support to help individuals and families achieve financial success. Membership is open to anyone who lives, works, volunteers, or worships in Middlesex County and select nearby areas. For more information, visit www.ellafifcu.org or follow Ellafi on Facebook, Instagram, and LinkedIn.
 
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MEDIA CONTACT:  Sarah Wadle | First Position Media
sarah@firstpositionmedia.com | 860-559-9198
 
MEDIA IMAGES ATTACHED: The logo for Ellafi Kind, a new charitable arm of Ellafi Federal Credit Union, created to support local nonprofits and initiatives that make a positive impact in our communities.

Ellafi Federal Credit Union Launches ...