Marketing Made Simple: Manage your marketing strategies with ease!

Course description:

Struggling to manage your business while also marketing it?  In this course, you will learn how to apply the key element of marketing known as the 4Ps (Product, Price, Place, Promotion), ensuring a holistic approach to your marketing planning & strategy development. By examining these elements upfront, you'll learn the importance of understanding your product/service, target market, competitive landscape, and promotional opportunities to lay out a plan for the next quarter or upcoming year.

Instructor Bio:  

Joy Braddock brings with her almost a decade of experience as a small business owner, and over 20 years' experience in marketing and advertising.  As a former co-owner of a local brewery, she understands the passion, drive and perseverance needed to start and run a small business. Joy is the co-founder and President of the Bombshell Project, a non-profit on a mission to help women enter and lead in the male-dominated craft brewing industry.