Course description:
\n\nStruggling to manage your business while also marketing it? \; In this course\, you will learn how to apply the key element of marketing known as the 4Ps (Product\, Price\, Place\, Promotion)\, ensuring a holistic approach to your marketing planning &\; strategy development. By examining these elements upfront\, you'\;ll learn the importance of understanding your product/service\, target market\, competitive landscape\, and promotional opportunities to lay out a plan for the next quarter or upcoming year.
\n\nInstructor Bio: \; \;
\n\nJoy Braddock brings with her almost a decade of experience as a small business owner\, and over 20 years'\; experience in marketing and advertising. \; As a former co-owner of a local brewery\, she understands the passion\, drive and perseverance needed to start and run a small business. Joy is the co-founder and President of the Bombshell Project\, a non-profit on a mission to help women enter and lead in the male-dominated craft brewing industry. \; \;
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