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Marketing & Digital Content Manager

Posted: 05/07/2023

cinder + salt is an eco-friendly, screen-printed apparel brand and lifestyle store
centered around art & environmentalism. As this indie brand grows, it’s imperative
that our team is as passionate about the planet (& wearing rad tees) as we are.

Social Media & Digital Content :
- Manage our 2+ social media handles
- Create & schedule daily content
- Collaborate with our team on daily stories & creating reels
- Have fun & bring your creative energy to the forefront
- Work with community members to grow our content collection (models,
photographers etc)
- Ensure our branding and monthly themes are consistent across all
Marketing :
- Work closely with business owner & Marketing Team Lead to develop annual
marketing strategy
- Assist with marketing campaigns and managing ads / promotions within
- Flex your creativity to find engaging ways to meet our audience
- Develop & grow our email & social media audience
- Design & schedule weekly email marketing campaigns

Qualifications :
- 1-3 years experience in marketing, digital content, social media, fashion
retail or another adjacent field.
- Exceptional communication skills
- Strong creative & visual skills and ability to create photo content
- Strong time management & organizational skills
- A passion for sustainability & eco-friendly living
- Knowledge and interest in fashion/apparel, visual arts and sustainable
- Proficient in Mailchimp, Instagram & Meta Business Manager.
This is a full time position requiring 32-40 hours per week and will entail shifts at
our Southington printshop, Middletown storefront and potentially some remote

How Things Shake Out

Probationary Period
For all management positions we have a 3-month probationary period to
determine if you and the position are the right fit for each other.
This Is How We Train You :
Week 1 : Work in our retail store - You will be the point person for all walk-in traffic
and you will be assisted by a cinder + salt team member at all times. Become
familiar with our POS software, get familiar with our product line, learn about our
eco-initiatives in store, how to use our website & review upcoming
events/campaigns in the store.
Week 2 : Work in production - assist with all aspects of production in our
Southington printshop. Learn how the printing process works, how we process
shirts, how we manage inventory, etc. You will also be trained on custom printing
services and our wholesale program.
Weeks 3 - 6 : Show us whatchu got - Dive social media content creation, in store
events & retail sales opps.

This Is How You Get A Raise :
- We do annual reviews for all team members in December. Raises are
implemented in January.
- Expect an annual COL raise.
- To earn a higher raise, demonstrate a keen commitment to your job role and
value-added personal development. Be able to point to examples of your own
development. (Ex. You take on more projects or you spend time on education to
further your scope of responsibilities. We want to see you actively working to
develop your own skills and grow the company.)
- or... get promoted

This Is How You Get Promoted :
- Demonstrate a mastering of the Social Media & Digital Content Manager
- Ensure on-brand messaging and fast turnaround for our social media followers.
- Communicate effectively with our team and engage in our company culture
- Demonstrate an ability to prioritize & time manage to meet deadlines
This Is How You Get Fired :
- Consistently showing up late or having little regard for our company
- Demonstrating an inability or lack of desire to do the job you were hired for
- Having a damn-the-man mindset

At cinder + salt we are looking for hard-working, motivated people to join our
team. We don’t believe in working a job for the sake of working a job. We want our
team members to feel called to their role here and to be passionate about the
work they do. We want people who believe in the brand and will work hard to help
grow the brand. In return, cinder + salt will see you, hear you, and reward you for
that effort. If all you care about is the paycheck, this isn’t for you. You should also
care, quite deeply, about the planet, sustainability, small business, equality,
happiness & job satisfaction.