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Field Marketing Coordinator

Posted: 12/22/2019

Field Marketing Coordinator

Pieper Veterinary
Middletown, CT 06457
$35,000 - $40,000 a year

Pieper Veterinary

Pieper Veterinary is a family of veterinary hospitals with roots in the local community dating back to 1933. We strive to always provide the highest standard of care to both patients and clients. Pieper Veterinary features five general practice hospitals supported by two emergency and specialty centers, located throughout the Connecticut River Valley. We are proud to be able to offer the most advanced technology and diagnostics to our patients, while still maintaining the feeling of community and family that the Pieper name has come to stand for.

Currently, we are seeking a Field Marketing Coordinator to join our marketing team.


The Pieper Veterinary Field Marketing Coordinator will work to develop and enhance the relationships between Pieper Hospitals and local pet rescues/shelters through in-person visits, event planning, and programming. Additionally, they will work to build and fundraise for our 501c3 Foundation.

Field Marketer Goals: Drive Business Through Working With Influencers

  • A core responsibility of the Field Marketing Coordinator is to communicate with local influencers (rescues, shelters, pet-friendly stores, restaurants, etc) to increase the number of patients at Pieper Veterinary
  • Contact influencers through personal visits, phone calls, and letters/mailers on an ongoing basis, developing and encouraging a relationship of trust between influencers and Pieper Veterinary
  • Ensure influencers are supplied with Pieper marketing materials through both mailing and in-person visits
  • Help identify and create marketing materials that will enhance our relationship with shelters, rescue groups, and other influencers
  • Help create, design and run events for influencers including coordinating requirements, establishing contacts, and developing schedules and assignments
  • Monitor hospital admissions, and collaborate with other departments to plan strategies to maximize referral potential from influencers
  • Maintain current awareness of changes in the industry through self-education, peer education, and professional and community involvement for the betterment of this position and the hospital
  • Organize promotional activities for new locations/products/services
  • Represent the Pieper Veterinary brand professionally and knowledgeably
  • Perform other duties as needed by the marketing team

Field Marketer Goals: The Pieper Foundation

  • Assist in organizing events and campaigns to raise money for Pieper Foundation 501c3
  • Raise awareness of the foundation's work, goals, and financial needs
  • Develop and maintain media contact lists
  • Organize communication to donors and potential donors
  • Coordinate with organizations and business interested in supporting the foundation

Internal Coordination

  • The Field Marketing Coordinator must ensure their work aligns with the overall marketing goals and philosophies of the company
  • Regular reports on progress in building referrals and managing relationships will be necessary
  • The Field Marketing Coordinator will report to the Marketing Manager

Required Experience and Skills:

  • A love of animals and pets!
  • Willingness to learn about the veterinary industry
  • A positive and flexible personality
  • The ability to openly accept feedback and collaborate well with others
  • Attention to detail, task-oriented and thorough
  • Comfortable speaking on the phone
  • Comfortable engaging new people to talk about our company
  • Excellent written and oral communication skills
  • Excellent organizational skills
  • Ability to work at a fast pace and grasp new concepts quickly
  • Comfort with Microsoft Office programs
  • Must have own vehicle

Recommended but not required skills:

  • Experience in the veterinary industry
  • Experience working with 501(c)(3) non-profits
  • Experience with graphic design
  • Comfort with Adobe programs (Illustrator, Photoshop, InDesign)

Compensation and Benefits

Our competitive compensation package includes, paid holidays, paid time off, and a 401K program.

How to Apply

Please forward resume and cover letter, along with minimum salary requirements. To learn more about our hospital, visit our website at

Pieper Veterinary considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Pieper Veterinary discriminate on the basis of sexual orientation or gender identity or expression

Please submit cover letter and resume for consideration.

Job Type: Full-time

Salary: $35,000.00 to $40,000.00 /year

Additional Compensation:

  • Store Discounts

Work Location:

  • Multiple locations


  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off

This Job Is Ideal for Someone Who Is:

  • People-oriented -- enjoys interacting with people and working on group projects
  • Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
  • Innovative -- prefers working in unconventional ways or on tasks that require creativity

This Company Describes Its Culture as:

  • Detail-oriented -- quality and precision-focused
  • People-oriented -- supportive and fairness-focused
  • Team-oriented -- cooperative and collaborative