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Marketing Analytics ... Senior Analyst

Posted: 04/26/2020

Marketing Analytics - Sr. Analyst

Middletown, CT 06457
 
 
 
 
 
 
 
 
 
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OVERALL OBJECTIVE

Position reports to the VP – Product Management and Analytics and is responsible for managing key marketing information systems including but not limited to MCIF. Accountable for the reporting of business
results, customer analytics, marketing programs, the marketing budget, and the competitive marketplace. Creates and maintains timely reports and analytics of key functional metrics, driving strategic promotional decisions and understanding customer journey.

ESSENTIAL FUNCTIONS

Creates timely regularly scheduled reports as well as adhoc reports of business results, customers and the competition.

Updates and manages the MCIF system

Fulfillment and tracking of marketing promotional programs

PRINCIPAL ACCOUNTABILITIES
Depth of knowledge of MCIF system and independently manages functionality including updates, data quality and
validation, query development and the creation of monthly and custom reports and extracts. .
Routinely demonstrates thorough understanding of, and ability to, design, develop and execute tracking and analytic support activities including but not limited to cross-sell, special offers, and promotional activities.
Fulfills and tracks special marketing promotional offers via reporting

Produces and coordinates any marketing mailings with mail house vendor.

Supports product management function; including but not limited to information gathering, report creation, and testing product functionality.

Able to handle large customer data extracts, manipulation, modeling to provide forward looking insights on customer experience and customer journey

Serves as in–house expert on competitive environment with specific emphasis on consumer deposit and loan products and services through effective management of data gathering and analysis. Independently and as requested, manages the coordination of effective sales tools for front line bank staff.

Develop and produce a series of monthly and ad hoc executive business results reports for all business lines of the Bank, including monthly monitoring of customer related data. Manage process to ensure timely availability of data and performs analysis of results.

Prepares timely reports of the marketing budget activities including entering and tracking invoices and producing reports monthly and as needed.

Strong analytical skills with ability to interpret analytic result and convert them into a business story

Creative problem solver who enjoys thinking “outside of the box” to solve problem

MINIMUM KNOWLEDGE/SKILLS
Three or more years of demonstrated, related analytic experience

Initiative with demonstrated experience in working independently to complete assigned tasks

Demonstrated interest in data science and quantitative analytics with an emphasis on marketing analytics, customer analytics and promotion analytics

Demonstrated experience in examining collected data for quality, consistency, and accuracy.

Proven ability to analyze complex data sets for insights and results as well as understand/diagnose anomalies

Ability to effectively plan and execute multiple projects simultaneously.

Effective written, verbal, and presentation skills

Advanced user of Excel, Access, and PowerPoint

Bachelors degree in Statistics, Economics, Mathematics, Engineering, or related field, or advanced degree (ie MBA) with an emphasis on quantitative analysis.

PHYSICAL DEMANDS

Advance knowledge of Excel and Access
software programs
Advanced user of MCIF-type database
General Office Equipment

COMPLIANCE
Adheres to applicable federal and state regulations and Bank policies and procedures, including OFAC, BSA, PATRIOT Act, Privacy, and consumer protection regulations pertaining to incumbent’s business line.
Completes required training (on-line and in person) by set due dates

In order to be considered an applicant, you must meet the minimum requirements of the position and apply within the position posting dates.